{"id":15621,"date":"2020-12-31T10:17:35","date_gmt":"2020-12-31T15:17:35","guid":{"rendered":"https:\/\/rubberb.com\/blog\/?p=15621"},"modified":"2021-09-17T11:23:27","modified_gmt":"2021-09-17T15:23:27","slug":"what-are-some-of-the-best-ads-from-patek-philippe","status":"publish","type":"post","link":"https:\/\/rubberb.com\/blog\/what-are-some-of-the-best-ads-from-patek-philippe\/","title":{"rendered":"What Are Some of the Best \u201cGenerations\u201d Ads From Patek Philippe?"},"content":{"rendered":"\n
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Patek Philippe ‘Generations’ Advertising Campaign (photo: Patek.com)<\/figcaption><\/figure>\n\n\n\n

As a leading manufacturer of custom rubber watch straps, an integral part of our work here at Rubber B is being intimately familiar with the companies that make the luxury timepieces for which we produce watch bands. One of the things which we quickly became aware of at the outset of our research is that many of these companies were founded as family affairs \u2013 in some cases, they still are.<\/p>\n\n\n\n

Because family is a universal part of the human experience, it makes sense that advertisers would attempt to pull on our heartstrings by telling us stories that remind f us of our own families \u2013 sometimes, these endeavors are successful, and sometimes, they are not. In Rubber B\u2019s opinion, one of the more successful of these campaigns actually comes from the world of horology itself \u2013 in this case, the esteemed firm of Patek Philippe.<\/p>\n\n\n\n

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For several years, the company has been running an ad campaign entitled \u201cGenerations,\u201d which is a series of commercials focused on how timepieces are often passed between family members for generations to come. As the year slowly comes to an end, we decided to spotlight five of our favorite ads from this long-running series, in no particular order of preference.<\/p>\n\n\n\n

1. From Father to Son – 2018<\/strong><\/h2>\n\n\n\n

This gorgeous 30-second spot, which is shot in an elegant black and white style that evokes vintage Hollywood classics, contains no dialogue at all. It is simply a father and a son lovingly admiring a Patek Philippe watch while a calming instrumental track plays over the background \u2013 very simple, very effective.<\/p>\n\n\n\n

The spot ends with one of the timepieces set against a white background as Patek Philippe\u2019s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” \u2013 is displayed.  This ad is a master class in how to say a lot about a company\u2019s brand visually without having to utter a single word at all.<\/p>\n\n\n\n

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