Throughout the year, Rubber B visualizes editorial concepts and brings them to life with elaborate Photoshoots and Cinematic Productions. Each project begins with creating a visual experience that aims to meet the level of taste, refinement and distinctive lifestyles of Rubber B Clientele. Rubber B’s Creative Team scouts top talent agencies around the world in order to find leading photographers, makeup artists and fashion models who’s work have graced magazine covers and advertising campaigns.
For example, this year’s female Rubber B model, Tanya Mityushina has been featured in publications such as Victoria’s Secret, Guess Jeans, GQ and the Sports Illustrated Swimsuit Edition. Rubber B is also open to finding and giving opportunities to undiscovered or up-and-coming talent.
In addition to booking various crew members, the search for a perfect set location is probably one of the most important steps in creating a Rubber B cinematic film or photoshoot campaign. The set and backdrop must meet many challenging standards, which are synonymous with Rubber B products, such as being unmistakably beautiful, exotic, elegant and timeless.
The conceptual process takes place formally between the in-house Media and Executive teams as they discuss ideas and implementation. Then begins the months-long process of locating and booking talent, hiring a producer, sourcing shoot locations, travel itineraries, catering, hotels, fashion stylist recruiting, props and equipment rental, and then hoping that everyone will do their job correctly when the time arrives. A typical Rubber B Cinematic shoot will take about three 10-12 hour days of non-stop production with the entire 18 person crew present. All of this preparation and dedication is to capture just a few perfect shots, which will adequately represent Rubber B throughout the year. Once the exciting, stressful production phase has completed and wrapped, Rubber B’s Creative Director sifts through hours of footage and hundreds of photos, selecting only a handful that will make it to the annual Rubber B Campaign. Then, a few months into publication, the preparatory process starts all over again for the subsequent campaign… So we will see you again next year!
