Rubber B has revolutionized the world of luxury watch straps since its founding in 2010. As the first brand to introduce integrated, curved-end rubber straps for Rolex watches, Rubber B redefined how enthusiasts and collectors view rubber straps as a luxurious and durable option for their prized timepieces.
The Origins and Early Innovations – The History of Rubber B
Rubber B launched its first collection in April 2011, offering vulcanized rubber straps specifically designed for the Rolex Daytona and Submariner models. These straps were the first of their kind to mount the Rolex deployant oyster clasp, making them a groundbreaking addition to the horology world. The unique “T” design of the straps, which remains a hallmark of the brand, gave watch owners an elegant and durable alternative to the original Rolex bracelets.
One of Rubber B’s most significant innovations was the introduction of Blocked Integration technology, ensuring that the straps fit seamlessly with the watch case. This technology eliminated gaps and ensured a flawless fit that complemented the watch’s aesthetics.
Growth and Expansion into Other Brands
Following its initial success with Rolex, Rubber B expanded its offerings to other luxury watch brands, including Panerai, Tudor, Audemars Piguet, Omega, and Patek Philippe. While the brand is not officially affiliated with these watchmakers, Rubber B has earned a reputation for creating straps specifically calibrated for their timepieces.
The Impact of Rolex’s Adoption of Rubber Straps
In 2014, Rolex introduced the Yacht-Master with its own rubber strap, the Oysterflex Bracelet. Though not fully integrated like Rubber B’s straps, the similarity in design helped further the acceptance of rubber straps within the luxury watch community. Many Rolex purists, once resistant to the idea of rubber straps, began to embrace the concept, which accelerated the growth of Rubber B.
Patented Technologies and Trademarked Designs
Rubber B’s commitment to innovation is reflected in its various patented technologies. The SwimSkin® line, which mimics the look and feel of natural materials like alligator hide and Kevlar®, was the result of years of development. The VulChromatic® technology, allowing for seamless dual-colored straps without the use of paints or adhesives, further showcases the brand’s dedication to craftsmanship.
Other notable innovations include the GoldMatic® series, which integrates 18-karat gold into the rubber, and the patented Velcro® Integrated straps, designed for extreme durability.
Recent Milestones and Collaborations
In recent years, Rubber B has continued to push boundaries. In 2023, the brand introduced the Dream Strap®, featuring the revolutionary MeshMatic® comfort system. This new series offers unparalleled fit and flexibility, setting a new standard for comfort and design in the luxury strap market.
Rubber B has also engaged in high-profile collaborations, such as with Roger Dubuis for the Excalibur Spider watch models and with Artisans de Genève on custom Rolex Daytonas. These partnerships highlight the brand’s appeal among both independent watchmakers and established luxury brands.
Commitment to Swiss Craftsmanship
All Rubber B straps are proudly made in Switzerland, ensuring that each strap meets the highest standards of quality and durability. This commitment to Swiss craftsmanship has helped Rubber B maintain its status as the go-to choice for luxury rubber straps.
As the brand continues to innovate and expand, Rubber B remains at the forefront of luxury watch strap design, blending modern materials with timeless elegance. With a history of pioneering advancements, Rubber B is poised to shape the future of the luxury strap market for years to come.
Are you in need of a custom rubber watchband for your luxury watch? Visit Rubber B Today
All of our watch bands are made from 100% vulcanized rubber and manufactured in Switzerland by industry professionals with decades of experience behind them. All of Rubber B’s straps are also non-toxic and non-allergenic, ensuring a quality product that is sure to last for years to come.
If you would like to learn more about our complete list of products, shipping policies, and pricing, or have questions about our custom rubber watch straps, please visit the Rubber B website today for more information. One of our valued team members will be happy to answer your inquiry in a timely manner.
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