What is the Plural of Rolex?
You might ask, what is the plural of Rolex? Perhaps you have a growing collection of Rolex timepieces. People are asking you about your collection and you are proud of it. I mean, who wouldn’t be? You worked hard to amass a collection that fits your lifestyle, your taste and your desire to live surrounded by the finest things in life.
You might not be an English Major or attended Oxford or Cambridge, but you don’t want to sound like someone who is uneducated. So, how do you make reference to your collection? Do you call them Rolexes? Is the name Rolex both singular and plural? Or do you do what I did above an just call them Rolex timepieces or Rolex watches?
When Can You Use “Rolexes?”
The word “Rolexes” is quite often used when people are referring to more than 1 Rolex timepiece. Adding the S or ES to the end of a noun is commonplace in the English language. Even though Rolex has been around longer than many nouns, you would think that this might have been solved by now.
However for many linguists, the idea of what is “right” often depends on how many people use it. Many English words have morphed from their original state as people have adopted changes in pronunciation and use. If you use this methodology, using the word “Rolexes” will be the right way to go.
If you read as many websites involving Rolex as we do, it is probably the best option since most writers are using Rolexes more often than anything else. If you look at a typical pluralization of the noun Box – Boxes would be the conjugation used. If you were married and divorced several times, you would conjugate Ex with Exes. Certainly that is about as close to Rolex as you could get. Bottom line is that the ES is quite acceptable when preceded by OX or EX.
Is Rolex Both Plural And Singular?
If you wonder what is the plural of Rolex and you think that perhaps the brand “Rolex” could be used for both singular and plural uses, you might not be wrong. Try this phrase on for size: “I went to the jeweler and brought my Daytona and Datejust Rolex for their regular maintenance…” or “Of all Rolex, I love the green Submariner Hulk the best.”
It is hard to argue that you aren’t able to use the singular form of Rolex whenever and wherever you might use a plural. It sounds fine. And just like a taste test, maybe that is all that matters. One lump or two of sugar, maybe it is personal preference that reigns.
Don’t Use Rolexi For Plural
One thing you can’t seem to do is use the I at the end of Rolex to indicate two or more timepieces from the iconic brand. Rolexi actually sounds a bit Russian, and not Swiss, French or English, or whatever Rolex came from.
Take another brand – the Toyota Lexus. Certainly it would sound odd to say “My wife and I have two Lexusi in our driveway.” Although the I has become popular to precede brand names such as in the iPhone, or iPad, it is rare that people will use it to show a plural for nouns.
When in Doubt, Use Rolex Timepieces or Rolex Watches
Rolex deserves the homage of referring to its many works of art with a two word phrase – either “Rolex Timepieces” or “Rolex Watches” is sufficient. In the example above, I am picturing two Rolex Submariners. I pluralized the sub-brand under Rolex. In our articles, we often refer to the Rolex Bracelets, or the Rubber B products that offer customized solutions many Rolex timepieces. Since the plural is happening on the second noun – the helper noun – you can get away with not addressing the problem of the pluralization question.
In the end, you might wonder who really cares anyway? Well, there are many linguists who battle over lesser things, such as adding 2 spaces after a period or when to use “whom.” Perhaps they have too much time on there hands, or perhaps as humans, we have to argue over something. Why not argue about what is the plural of Rolex? Perhaps the discussion will add to the mystery that surrounds the brand’s history and origin of the name in the first place.
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