In the world of horology, there are only a handful of events that are significant enough to bring together all of the major players at the same time for an annual event. Because these events are so few and far between, Rubber B believes it is important to use our blog to inform the general public about them whenever, and wherever, they are happening.
As one of the leading producers of custom rubber watch straps, Rubber B is passionate about all aspects of the world of horology, including educating the public about the history, technological and design aspects, and notable upcoming events of both watches and the companies who so lovingly craft them.
Because Watches and Wonders 2021 is such an important event, we have decided to spend some time further exploring the event and letting you know all of the essentials about it.
What is Watches and Wonders 2021?
Watches and Wonders is an annual event where some of the most eminent watchmakers in the world unveil some of their most anticipated timepieces to the press and other interested parties. It is a private event that is only open to invited members of the media, watchmakers and retailers, and VIP customers from the brands who will be in attendance.
In certain corners of the horology world, this event is referred to as the “Super Bowl of watches,” and the name is not really an exaggeration. This is primarily because a large number of retailers who do not normally share space on the same stage together will be in the same place at the same time.
Who Are Some of the Retailers That Will Appear at Watches and Wonders 2021?
There will be a plethora of retailers who will be at the event, including, but not limited to, the following names:
- Purnell
- Rebellion Timepieces
- Ressence
- Roger Dubuis
- Rolex
- Speake-Marin
- TAG Heuer
- Trilobe
- Tudor
- Ulysse Nardin
- Vacheron Constantin
- Zenith
Because many of these retailers had to cancel their annual launch events last year due to the coronavirus pandemic, there will be an added importance to this year’s Watches and Wonders event. For many of these watchmakers, they will be trying to make up for lost time, and as such, the majority of them will use their time at this event to focus on their most anticipated timepieces as they prepare to release them to the general public later in the year.
Watches and Wonders is always a significant event in the horology world due to how infrequently these brands are assembled in the same place at the same time, but this will be one of the most significant iterations in recent memory because of the pandemic. And as we will explain below, making up for lost time is not the only way that the pandemic will be affecting Watches and Wonders this year.
Where Will Watches And Wonders 2021 Be Taking Place?
Watches and Wonders 2021 will actually be taking place in two stages this year due to the pandemic. The first portion of the event, which is digitally based, will be broadcast from Geneva, Switzerland. 38 of the world’s most prestigious watchmakers will be presenting their most anticipated watches to media and other retailers from around the world.
The in-person portion of Watches and Wonders 2021 will be taking place in Shanghai, China, where an additional 19 exhibitors will be unveiling new timepieces for the first time. This event will also be notable because several first-time exhibitors will be appearing at the event, such as Chopard, Montblanc, Rolex, Tudor, and Ulysse Nardin. The appearance of Rolex is especially notable, as their annual Bezelworld event is often seen as a competitor to Watches and Wonders each year.
When Will Watches And Wonders 2021 Be Taking Place?
Because they are being presented on two different platforms, virtually and in person, Watches and Wonders will be taking place across two weeks. The virtual portion of the program is happening first and will run from April 7th to April 13th. The in-person portion of the event begins immediately afterward and will run from April 14th to April 18th.
Is There Anything Else I Should Know About Watches and Wonders 2021?
At this point, this is a developing story, so Rubber B does not have any additional information to share as of this time. However, we will be covering the event in more detail in future blog posts, so please keep an eye on our blog and visit it regularly to learn more about the highlights of this year’s Watches and Wonders event.
Are You In Need of a Custom Rubber Watch Band For Your Luxury Timepiece? Visit Rubber B Today
If you are currently looking to purchase a custom rubber watch strap for your luxury watch, Rubber B has a wide variety of styles and color patterns to choose from that are sure to fully reflect your personal aesthetic. For more information on our complete product catalog, simply visit our website today.
