Pepsi Rolex Jubilee Watch – 126710BLRO

Rolex has been around for well over a century now, and throughout that time, several of their watches have become so sought after by collectors that it would be disingenuous to call them anything else than iconic. The Batman, the Hulk, the Rolex Cosmograph Daytona – any of those pieces are sure to find a buyer as soon as it becomes public knowledge that they are available for sale.

However, if you were to ask a seasoned collector, many of them would go on the record as saying that the Pepsi Rolex is the face of the company – the watch that even people who don’t know Rolex, or watches in general, are likely to be aware of. This is due, in no small part, to that timepiece’s enduring popularity, as well as its prominent usage in movies and TV shows over the last several decades.

Below, we will explore a brief history of the Pepsi Rolex, and then discuss whether it is still fair to consider this watch “the king of Rolexes,” as many experts and connoisseurs have claimed in the past.

The Story Behind the Name of the Pepsi Rolex

It is worth noting at the outset that “Pepsi Rolex” is not technically the proper name for this watch – at least, not according to the people who produce it. Rather, much like the Hulk or Batman, these are informal nicknames given to these watches by collectors and the horological press.

As for why the watch has that name? Well, sometimes it is appropriate to judge a book by its cover. In this case, the watch has that name because of its blue and red bezel coloring, which bears a strong resemblance to the logo colors of the iconic soda brand. As a result, the watch has always been popular among collectors, who were immediately attracted to its resemblance to the Pepsi logo.

The watch is actually a Rolex GMT-Master II, which is part of Rolex’s line of pilot watches. These watches were initially created to allow pilots to be able to tell the time in multiple time zones while using only one watch.

Is The Pepsi Rolex Still an Iconic Watch?

The original Pepsi Rolex was the GMT-Master 6542, which was released in 1955. Since that time, the watch has only grown in popularity, with multiple iterations having been released over the last several decades. The most current version, the GMT-Master II 126710BLRO, was released in 2021. That watch was notable for featuring the GMT-Master II on an Oyster bracelet, which had not previously been available.

The watch still remains popular among collectors, and even on the secondary market, one can expect to pay over $10,000 to purchase one. It is also worth noting that there had been possible mentions of Rolex discontinuing the watch, though as of December 2023, this has not been the case.

However, if this does end up happening in 2024 or beyond, expect this watch to go up in price significantly. Its availability and pricing will likely match that of its closest competitor, the widely sought-after Daytona Cosmograph. Prices for this piece could exceed those of the Daytona in the event of a cancellation by Rolex.

In short, this watch is still highly popular and remains one of the most prominent pieces in Rolex’s current product catalog.

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As an innovation-motivated company, Rubber B aspires toward the pinnacle of leadership in the rubber watch strap market. The company shares the same factory in Switzerland, where many high-end watch manufacturers produce their own OEM straps. Brands such as Hublot, Richard Mille, Vacheron Constantin, and Louis Vuitton manufacture their brand straps at the same factory.

No fillers or additives are used in Rubber B’s watch straps, and each strap is non-toxic and non-allergenic, as well as being FDA and BVGG compliant. Rubber B also offers both domestic and international shipping to its clients based on their current location.

Do You Need a Custom Rubber Watch Band For Your Luxury Watch? Visit Rubber B Today

For those who would like to learn more about Rubber B’s complete list of products, shipping policies, and pricing, or have questions about their custom rubber watch straps, please visit the Rubber B website today for more information. One of their valued team members will be happy to answer any inquiries promptly.