Among the most recognizable luxury watches ever produced, few models command the same global fascination as the Rolex GMT-Master II with the red-and-blue “Pepsi” bezel. Even individuals unfamiliar with Rolex or fine watchmaking can identify the Pepsi Rolex at a glance. Its vivid color palette, rich aviation heritage, and prominent presence in cinema and pop culture have elevated it to a legendary status enjoyed by only a handful of watches in existence.

Collectors often refer to the Pepsi as “the face of Rolex”, an enduring symbol of the brand’s pioneering spirit and its ability to blend technical performance with unmistakable design. Today, the modern reference 126710BLRO, offered on both Jubilee and Oyster bracelets, stands as one of the most coveted stainless-steel Rolex models of the 21st century.

This guide explores the Pepsi Rolex’s origins, evolution, and current relevance, while providing insight into how premium Rubber B straps transform the wearing experience of this iconic GMT-Master II.

Why It’s Called the “Pepsi Rolex”

“Pepsi Rolex” is an informal nickname used by collectors and journalists, not an official Rolex designation. The name refers to the watch’s distinctive red-and-blue Cerachrom bezel, which closely resembles the color scheme of the Pepsi-Cola logo.

Why Rolex Chose Red and Blue

The color selection was functional before it became iconic:

• Blue represented night hours.
• Red represented daylight hours.
  

This intuitive color split allowed pilots to track multiple time zones at a glance, a critical function when the original GMT-Master debuted during the Jet Age.

The striking colorway quickly became associated with the Rolex GMT-Master series, eventually turning the “Pepsi” into a cultural phenomenon.

The Pepsi Rolex: A Brief History

1955 – The Beginning: GMT-Master Ref. 6542

The Pepsi Rolex story started with the GMT-Master 6542, developed in collaboration with Pan American World Airways for transcontinental aviation crews. With its Bakelite red-and-blue bezel and 24-hour hand, it allowed pilots to read local and reference time simultaneously.

Subsequent Pepsi Generations

Through the decades, Rolex refined the Pepsi bezel across several references:

• 1675 – Matte dial era; one of the longest-running Rolex references
• 16750 / 16700 – Upgraded movements and improved reliability
• 16710 – A modern classic, offered with multiple bezel variants
• 116719BLRO – White gold model marking the return of the Pepsi bezel in Cerachrom
  

Each generation reinforced the Pepsi’s status as a cornerstone of modern collecting.

Pepsi Rolex 126710BLRO (Jubilee & Oyster) – The Modern Icon

The current production Pepsi Rolex, the Rolex GMT-Master II 126710BLRO, was introduced in 2018 on the Jubilee bracelet and later offered on the Oyster bracelet. This reference became immediately, and persistently, one of the most in-demand watches at authorized dealers worldwide.

Key Features of the 126710BLRO

• Red and Blue Cerachrom Bezel
  Highly scratch-resistant, fade-resistant ceramic with deep, rich coloration.
  
• 40mm Oystersteel Case
  Rolex’s proprietary 904L stainless steel alloy, engineered for corrosion resistance and brilliance.
  
• Caliber 3285 Movement
  
  • 70-hour power reserve
  • Chronergy escapement
  • −2/+2 seconds/day precision
  • True “jumping hour” function for independent adjustment
    
• Bracelet Options
  
  • Jubilee Bracelet – Enhances elegance and comfort
  • Oyster Bracelet – Sportier, tool-watch aesthetic
    

Why Collectors Consider the Pepsi Rolex an Icon

• Instant global recognition
• Historic ties to aviation
• Strong secondary-market performance
• Limited availability
• Timeless Rolex design language
  

Even today, the Pepsi Rolex remains one of the hardest-to-acquire stainless-steel Rolex models, often trading far above retail on the secondary market.

Is the Pepsi Rolex Still an Icon in 2025?

Absolutely. Despite evolving trends within the industry, the Pepsi Rolex retains its status as a cornerstone of any serious collection. The demand for the 126710BLRO continues to exceed supply, and speculation about potential future discontinuation only strengthens interest.

Should Rolex discontinue the reference, experts predict the Pepsi may follow the price trajectory of the Cosmograph Daytona, already one of the most competitive investment watches in the world.In short:
The Pepsi Rolex remains one of the most important steel sports watches of the modern era.

Rubber B Straps for the Pepsi Rolex GMT-Master II

The Ultimate Swiss-Made Rubber Straps for the 126710BLRO

Rubber B produces precision-engineered, Swiss-made vulcanized rubber straps designed specifically for Rolex watches, including the Pepsi Rolex reference 126710BLRO.

Why Collectors Choose Rubber B

• 100% vulcanized rubber with no silicone or additives
• Non-toxic, hypoallergenic, and FDA/BVGG compliant
• Blocked Integration™ for a flawless, motionless fit between case and strap
• Swiss-made in the same factory trusted by leading luxury brands
• Color options designed to complement the Pepsi bezel
  

For enthusiasts who want to preserve their Jubilee or Oyster bracelet while adding modern comfort and performance, Rubber B delivers an unmatched upgrade.

Rubber B and Luxury Watchmaking

Rubber B has established itself as the premier manufacturer of high-end rubber straps compatible with elite watchmakers such as Rolex, Tudor, Panerai, Omega, and Patek Philippe. The company’s dedication to engineering excellence and innovation aligns with the standards upheld by Swiss horology.

Collectors trust Rubber B for:

• Performance-focused materials
• Timeless color palettes
• Perfect case integration
• Long-term durability
  

Rubber B ships worldwide, providing luxury solutions for collectors seeking to enhance their watch-wearing experience.

Want to Learn More About Rubber B Watch Straps?

Rubber B is always happy to offer more information on its Pepsi Rolex catalog of luxury rubber watch straps, as well as answer questions one might have about any of these products. To view the entirety of its product line, click here to visit your closure preference on its website today. 

Do You Need a Custom Rubber Watch Band For Your Luxury Watch? Visit Rubber B Today

For those who would like to learn more about Rubber B’s complete list of products, shipping policies, and pricing, or have questions about their custom rubber watch straps, please visit the Rubber B website today for more information. One of their valued team members will be happy to answer any inquiries promptly.

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