A New Icon of Modern Horology
Benito Antonio Martínez Ocasio, globally known as Bad Bunny, has quietly become one of the most influential figures in contemporary watch culture. Moving far beyond the predictable “rapper starter pack,” his wrist choices signal a decisive shift toward vintage connoisseurship, gender-fluid design, and historically significant references. The result is a collection that values narrative and rarity as much as precious metals.
A key catalyst in this evolution is stylist Storm Pablo, whose guidance helped refine Bad Bunny’s aesthetic from overt flash to museum-grade, archive-driven horology. The outcome is a watch wardrobe that challenges traditional masculinity through smaller case diameters (28–36mm), jewel-set vintage pieces, and unconventional shapes, without sacrificing gravitas.
Patek Philippe: Vintage Elegance, Reclaimed
Bad Bunny’s Patek Philippe selections underscore his appreciation for heritage and restraint, proof that status does not require size.
- Ellipse Ref. 4831J: A GQ cover standout, featuring a diamond-set yellow-gold case paired with a soft pink leather strap, an emblem of 1970s elegance recontextualized for today.
- Ref. 3980: A rare 28mm vintage reference, fully set with diamonds and blue sapphires, exemplifying aristocratic discretion with a rebellious edge.
- Ref. 4931: A quiet flex that reinforces his philosophy: design authority transcends diameter.
Audemars Piguet: From Heritage to High Jewelry
His relationship with Audemars Piguet spans eras, from archival ladies’ references to contemporary stone-dial Royal Oaks.
- Royal Oak Selfwinding 37mm Ref. 15553BA (Super Bowl LX, 2026): Crafted in 18k yellow gold and fitted with a striking malachite dial, an unmistakable moment of modern AP expression.
- Royal Oak Chronograph (High Jewelry): White gold, set with 892 brilliant-cut diamonds, paired with a custom El Russo & Co. bracelet, where haute joaillerie meets industrial design.
- Vintage Ladies’ AP (1990s, Grammys 2023): A rare curved hexagonal dial with a woven bracelet, intentionally “unidentifiable,” reinforcing his rejection of mainstream validation.
Cartier: Mastery of Shape and Proportion
Cartier’s design-first philosophy aligns seamlessly with Bad Bunny’s taste for form over flash.
- Cartier Tortue (Grammys 2026): Yellow gold, historically rich, and unapologetically sculptural, chosen for design pedigree rather than overt sparkle.
- Santos Carrée (Milan Fashion Week): 18k yellow gold with a diamond-paved dial and bezel, merging industrial roots with high jewelry refinement.
- Tonneau Dual Time XL: A technically sophisticated expression of Cartier’s shaped-watch mastery.
Rolex, Reimagined
Bad Bunny’s Rolexes favor material storytelling and customization over ubiquity.
- Day-Date Ref. 18038 “Wood Dial” (1970s): Organic texture meets presidential stature, one of Rolex’s most evocative vintage configurations.
- Datejust x Chrome Hearts (Custom): Gothic luxury realized through a silver-sculpted bracelet and ruby dial accents, redefining bespoke Rolex culture.
- Submariner Ref. 16618 “Serti Dial”: Yellow gold with sapphire and diamond markers, transforming a tool watch into an opulent statement.
High-Concept & Rare Finds
- Vacheron Constantin Ref. 43031: An 1980s perpetual calendar from the Holy Trinity, signaling true collector depth and historical awareness.
- Jacob & Co. Ashoka-Cut Boutique Watch: Rose gold set with over 70 carats of diamonds, where horology dissolves into wearable sculpture.
Authenticity as Legacy
Bad Bunny’s watch collection is not about excess, it is about intent. Each piece communicates Latin excellence, personal identity, and cultural confidence. By championing smaller cases, stone dials, and vintage references, he is actively reshaping modern luxury watch taste. This is not trend-chasing; it is taste-setting.
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