Where Are Rolex Watches Made?

Where Are Rolex Watches Made
Where Are Rolex Watches Made

Rolex is arguably the most respected watchmaker in the world. Since its founding in 1919 in Geneva, Switzerland, the company has been considered to be at the forefront of luxury watchmaking. Its pieces have become vaunted collector’s items, sometimes fetching hundreds of thousands or even millions of dollars at auction.

Much of this is commonly known information, however. What is less known, partially by design, is precisely how Rolex produces these beloved timepieces. Because of Rolex’s security procedures, there is very little information available online about what Rolex’s process is.

Where Are Rolex Watches Made?

Rolex Watches Made – The Four-Step Process

When it comes to Rolex watches Made, a careful four-step process ensures great quality and precision. Let’s have a look at the stages involved, which will throw light on the artistry behind these renowned clocks.

Building 1 Rolex Watches Made – The Bienne Factory

Where Are Rolex Watches Made?

Every Rolex begins production in the same place, which is the Bienne factory. Even though it was not initially owned by Rolex when it was built, the company has owned the facility since 2004. This is where the movements for each Rolex watch are built and tested for quality control.

Rolex is well-known for its high-quality movements, which have always been built in-house by the company. For many years, these movements were also used in watches made by other manufacturers. They would simply place these movements in their own cases. In recent years, other companies have begun building their own movements as well.

Building 2 Rolex Watches Made – Plan-Les-Ouates

Where Are Rolex Watches Made?

These movements are then sent to the second stop on their factory tour, which is the Plan-Les-Ouates facility. This is the facility that develops all of the cases that are used in Rolex watches. These cases are known for their excellent craftsmanship and their durability.

At this point, it is important to note that there is a very good reason for there being such little information available about this process. The reason for this is that Rolex does not allow visitors inside any of its facilities. This is to ensure that their methods and materials are not easily replicated.

Building 3 Rolex Watches Made – Chêne-Bourg

Where Are Rolex Watches Made?

Within the second facility, there is a separate section known as Chêne-Bourg. In some ways, this is the most important step in the entire process. This is the section of Rolex that puts the dials into the watches. They are also responsible for attaching the gemstones to the dials of each watch.

The reason this area is so essential is that Rolex dials are more than just something that looks nice on a watch. They are very precisely crafted using extremely distinct tools.


As such, they are often used in determining whether a watch is a knock-off or a genuine article. An experienced jeweler will be able to tell whether a watch is real by taking a cursory glance at the dial.

Building 4 – Les Acacias

Where Are Rolex Watches Made?

The final stop for a new Rolex watch is Les Acacias, which is Rolex’s central headquarters. These watches are brought into the building for a final quality control inspection before being sent out to their purchaser. This is a rigorous process that ensures each watch is up to Rolex’s demanding standards.

Where Are Rolex Watches Made?

What Separates Rubber B From Other Watch Straps?

Rubber B was the first company worldwide to develop custom rubber watch straps exclusively for Rolex timepieces, and since then, the company has added several other prominent watchmakers to its product portfolio. Rubber B also creates custom rubber watch bands for watches produced by Panerai, Rolex, and Audemars Piguet.

All of Rubber B’s watch straps are made from 100% vulcanized rubber and are crafted exclusively by experts in Switzerland. Orders are shipped out within 24 to 48 hours of receiving them, and Rubber B also offers shipping options to its international clientele as well.

Do You Need a Custom Rubber Watch Band For Your Luxury Watch? Visit Rubber B Today

If you would like to learn more about our complete list of products, shipping policies, and pricing, or have questions about our custom rubber watch straps, please visit the Rubber B website today for more information. One of our valued team members will be happy to answer your inquiry in a timely manner.

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